In a short time, MeasureCamp London has become the largest event dedicated to web analytics outside of the United States. This past Saturday, it was the occasion for nearly 300 passionate web analysts to come together from all corners of Europe.



This event’s originality and success stem from the fact that it’s an “unconference” – quite unlike your typical formal conference. The day’s programme is not defined in advance, but rather decided on-the-fly by participants who propose themes which are then examined during open discussions and presentations.

One main goal prevailed: the sharing of knowledge, experience and ideas! More than 60 sessions took place during the day, covering themes that were technical as well as analytic: “use of datalayers”, “multi-device attribution”, and themes around “predictive” and “CMO”.

There was also great variety in the approach, style and format of presentations, but one thing remained constant: the richness of exchanges and conviviality:




AT Internet was proud to sponsor yet again this event held for and by those passionate about analytics!




Product Evangelist. With a master’s degree in econometrics and an MBA in marketing and eBusiness, Samia taught marketing and management for 5 years. In 2007, she joined AT Internet and guided some of the company’s largest accounts (Vente Privée, Rue du Commerce, Carrefour, etc.) in the collection and business application of web analytics data. In 2010, Samia took responsibility of AT Insight, AT Internet’s digital strategy and consulting agency. Today, she acts as AT Internet’s Product Evangelist.

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