On the heels of our latest benchmark studies on the UK’s top “Shopping” apps and the leading FinTech apps in the US, we’ve published a new benchmark report on the leading e-commerce mobile apps in the United States.

Sales transactions made via mobile devices are expected to grow 39% over last year to reach $123.13 billion this year in the United States, according to a recent forecast from eMarketer. This means mcommerce will account for nearly 1/3 of all ecommerce sales.

Smartphone usage is the driving force behind this growth – eMarketer says US mcommerce sales from smartphones in particular doubled in 2015 to reach $39.4 billion – that’s a 96% year-over-year lift!

From innovative mobile marketplace apps that connect buyers and sellers in new ways, to new-generation retail apps with highly visual product presentation and time-saving features, a great number of attractive “Shopping” apps are available to mobile users. Below are highlights from this report – be sure to download the full study for more information!

The top 10 shopping apps on iOS & Android

What are the top 10 ecommerce mobile apps in the US? Here’s our list, ranked by change in number of ratings in November 2016.

On Android:


On both Android and iOS, the Sam’s Club Scan & Go mobile app saw the highest rate of change in terms of number of ratings.

Download the full benchmark report for more data and analyses!

Mobile analytics benchmark - top US shopping apps

Get free access to the entire benchmark study and discover:

  • The Top 10 shopping apps in the US, in terms of store ranking and change in number of ratings
  • Detailed analysis of leading apps OfferUp and Wish
  • Spotlight on the innovative Scan & Go app from Sam’s Club, and the Nike+ app

Want to know more about mobile app trends? Check out these 6 insights to guide your mobile & app analytics strategy.


Insight Consulting team manager. A graduate of the Sciences Com’ Ecole Supérieure in Communication and Marketing, Sylvie has a decade of experience working in the digital field. After having worked as a marketing consultant at Taylor Nelson Sofres for 5 years, Sylvie joined AT Internet to create the marketing surveys department. For the last two years, she's been responsible for Insight Consulting activities in Bordeaux, with the main mission of helping businesses improve their digital performance thanks to operational insights obtained from data.

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