Feel that buzz in the air? Today’s the big day – the GDPR is finally here! It comes into force today. OK, truthfully, it’s kind of like waking up the day after your birthday when you’re a kid. You expect to feel different, but so far, today feels exactly like yesterday. But after months of questions…

Driven by a strong desire to involve our customers across the entire customer journey, at AT Internet we’ve recently taken a user-centric turn with our product strategy. This means user experience was a particularly important factor when designing the new version of our solution. It wasn’t just a question of creating a tool whose usability and ergonomics were thoughtfully approached…

In 2016, we began undertaking a major initiative: the complete revamping of our exploratory analysis tool, Analyzer NX. Instead of updating the existing tool, we made the choice to build something entirely new from a blank slate. Given the strategic importance of this project, the involvement and support of all AT Internet employees were absolutely vital, from the earliest stages of design…

Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools. To address this issue, AT Internet has partnered with certain universities and schools specialised in digital…

Are businesses ready for the GDPR? Depending on who you listen to, only 6% of companies are GDPR-ready, while other more optimistic figures (nearly 30%) are also being reported. But one thing is clear – the majority of businesses are still not fully prepared for the GDPR, even though the regulation takes effect in a matter of weeks.

Averages are an analyst’s best frenemy… Easy and quick to calculate, they indicate trends. While averages can sometimes be useful, they can also be treacherous as they often conceal information. The analyst’s job is to flush out this hidden information…