Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?

In part 1 of this article, we covered what the GDPR means for your digital analytics data, notably in terms of personal data and user rights. This week, we’re defining 3 more crucial questions you must consider and understand regarding your digital analytics solution in preparation for the GDPR.

Only 38% of employees say they share insights outside of their own department.1 What’s the reason for this? Which levers can (and should) be pulled to democratise access to analytics data within your company, across all business departments

As a digital analytics solution provider, we rely on collaborative development. This approach, based on continuous exchange and iteration, can take many forms.

Are you ready for the European General Data Protection Regulation (GDPR)?
Whether your answer is a confident “Yes” or an anxious “No”, there’s no putting off May 25, 2018 – D-Day for enforcement of the GDPR.

With mobile apps becoming a part of everyday life for smartphone and tablet users, there’s a large opportunity for businesses to engage their customers and drive more revenue, whether via in-app purchases or via mobile app ad revenue.