44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.

Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.

Entering its 11th year, the illustrious Digital Analytics Forum (DAF) once again showed why it’s the one of the top European analytics events.

As the most widely read newspaper in France, Le Monde has adopted an analytics-based approach in its editorial strategy – providing the highest possible quality of content to their readers.

Identifying the causes behind spikes in traffic and major fluctuations is labour intensive and can chew through your precious time and resources.

Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel”