Leaky AdTech, cookies, Mario Kart and Bordeaux calling… Catching up is coming! A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.

Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.

Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new campaign branding, SSO, AT Connect Poool and Kameleoon.

In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).

AI in 2019, audio/video measurements and virality… A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.

In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.