4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data. 

27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel

A few years back, the proliferation of “not provided” keywords had a major impact on the relevance of keyword reports available in web analytics tools (read on below). It’s now the Google Search Console’s turn to undergo some seriously detrimental limitations to data reliability.

When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.

On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.

A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today and over the next few weeks, we’ll be sharing our vision of what efficient, data-driven e-commerce looks like…