Imagine you have two strong workhorses headed toward the same goal. Would you choose to hook up your heavy carriage to only one of them and leave the other horse in the stable? Certainly not. A similar example from the digital world: You have two proven tools available to you, which, if combined, can take your digital success to a new level…
Every year, our Digital Analytics Forum (or DAF for the acronym lovers out there) unites analysts and business users from all industries for a day of innovation and exchanges on major challenges in digital analytics.
Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.
Given the ever-multiplying number of marketing channels, today’s marketers must be able to tangibly evaluate their investments in each campaign, in order to determine which marketing mix combinations work best.