In the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and vital source of customer data for companies of all sizes. A continuously developing field, it has expanded and accelerated right alongside the digital world it serves to measure. And Neil Mason has seen it all from the start…
Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools. To address this issue, AT Internet has partnered with certain universities and schools specialised in digital…
Every year, our Digital Analytics Forum (or DAF for the acronym lovers out there) unites analysts and business users from all industries for a day of innovation and exchanges on major challenges in digital analytics.
After working around the globe as an astrophysicist and university professor, Dr. Sébastien Foucaud made his way into the world of data analytics, machine learning and big data technology.
According to a study from NewVantage Partners, big data has become mainstream among Fortune 1000 companies: The majority of companies surveyed (63%) have at least one big data initiative underway, and 70% of these firms consider big data to be “critical” to success.
No matter how great your digital analytics tool is, it will never be better than a human’s comprehension and keen judgment. As technologies advance and develop promising automation capabilities, user expectations are becoming even more sophisticated – and this is where human analysis becomes necessary and unique.
The web analyst profession has recently emerged out of the digital revolution, but remains mysterious and rather abstract for many. Well, we work with web analysts on a daily basis and know what’s on their minds…
We analysed the different backgrounds and profiles of our digital analytics consultants here at AT Internet, and we’re sharing the results with you in this infographic!
Sarah Bouvil arrived in Brazil from France in 2013 to join Decathlon, and currently holds the position of e-commerce director.
We were inspired to create this infographic after studying how our solution is used in different countries.