Digital marketing 13 August 2020 Paywall strategies for the media – understanding your audience behaviour In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.
Data Governance & Strategy 21 February 2020 Media Quiz: Web Analytics Master or young Padawan of data? Take the ultimate test! Data-driven decisions are key to surviving in today’s digital jungle. Are you stuck in the age of the digital dinosaurs?
Data Governance & Strategy 13 May 2015 Digital analytics and content strategy: How media groups can become truly “data-driven”
Analytics Tips & Tools 11 March 2015 “We must open up analytics to those who produce and publish content” – Interview with Sylvain Léauthier, Catholic University of Lyon