According to Gartner, in 2016, 41% of marketers used analytics tools to track mobile audiences. Two years later, the firm designated cross-device analytics as one of six technologies that marketing professionals should closely monitor…
The decreasing cost of data storage and the arrival of new cloud-based technologies have lowered the barrier to entry for big data projects. Many companies are jumping in, often with the same goal: develop an in-depth understanding of customers to better anticipate and address their needs.
Data analyst Denis Dupouy talks about the challenge of identifying unique visitors across different devices used, and how digital analytics makes it possible to unify measurement across digital platforms and devices (mobile, tablet and desktop).
It’s essential to measure your overall performance across different types of devices and digital platforms. Though this step is crucial, a great number of businesses have yet to actually master cross-device measurement and analysis.
Well, it’s official. Mobile has become inescapably vital. Even way back in 2001, during the era of WAP and tiny telephone screens, we were hearing that the mobile Internet was gonna be big.