fifty-five helps brands to make optimal use of data and technology to develop more relevant, innovative and effective marketing strategies.
In 2019, we’ll be hearing from digital agencies who work in close collaboration with brands to help them make the most of their data. Today we’re sitting down with Didier Richaudeau, partner in charge of data activities at Equancy.
When people need to find tickets to the most popular sports, theatre and concert events, they turn to TicketLiquidator.com to find them. Ticket Liquidator uses the Analytics Suite 2 to get a reliable view of digital performance in real time…
Data democratisation is a topic near and dear to our hearts at AT Internet. It’s one of the pillars of our product strategy, and we have long championed the benefits of democratising data throughout organisations.
82% of decision-makers believe analytics can strongly improve their business activities and processes. This figure illustrates a trend that’s gaining ground with more and more companies: data democratisation.
The Analytics Suite 2 was unveiled at this year’s Digital Analytics Forum. This brand-new version of AT Internet’s solution is reinventing the daily routines of analysts, thanks to two main principles: data quality to ensure reliable measurement, and democratisation of analytics to generate insights for all job roles across the company.
Explorer is the latest module that AT Internet has developed for exploratory analysis. A central pillar of the Analytics Suite, this tool makes iterative performance analysis easy. Mélanie Claisse, product manager, tells us more about Explorer’s approach.
Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?
Only 38% of employees say they share insights outside of their own department.1 What’s the reason for this? Which levers can (and should) be pulled to democratise access to analytics data within your company, across all business departments