Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability and security using these tips.
Are you looking to set up a data project in your company to monitor your daily performance and optimise your ROI
Below we share six of the most important ways to guarantee healthy data is flowing through your organisation to boost revenue and ROI.
Meeting customer expectations is the main disruptive force in today’s insurance industry. In a time where there is an abundance of choice on the market, as well as constant change and the need for immediacy, firms need to go far beyond their core products and services if they want to survive and thrive.
Discover the 28 Web Analytics quality criteria essential to improve marketing performance, campaign success and strategic decision-making.
fifty-five helps brands to make optimal use of data and technology to develop more relevant, innovative and effective marketing strategies.
The poor quality of analytical data can take different forms, with sometimes serious consequences for your business: loss of income, decreased trust and credibility…
Discover the news of your Analytics Suite, for Data Query 3, AXON Contribution, AT Connect and Tag composer.