44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
Catching up: personal data, quality, techlash and bad influence… a hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
For efficient marketing, you need a full picture of how customers interact with your brand across a complex series of touchpoints. Learn the benefits of truly understanding consumer behaviour across your sites and platforms.
Detox, livestreaming and poetry… Catching-up: a hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
Today, let’s take a moment to think about one of the fundamentals of software testing: the notion of quality.
Amongst all the data to analyse, measuring the success of your social network activities is certainly the touchiest part to handle. Here are a few tips to help you with your social media analyses…
We were honoured to have DAA co-founder and president Jim Sterne join us at the most recent edition of our Digital Analytics Forum event in Paris where he treated our audience to a riveting talk on machine learning in marketing…
A growing number of companies have embraced big data, and data science now plays a significant role in many organisations. A 2017 study found that 62% of companies use data science on a weekly basis (with 31% using it daily), and that 89% of enterprises have at least one data scientist responsible for applying data science to the business…
The Analytics Suite 2 was unveiled at this year’s Digital Analytics Forum. This brand-new version of AT Internet’s solution is reinventing the daily routines of analysts, thanks to two main principles: data quality to ensure reliable measurement, and democratisation of analytics to generate insights for all job roles across the company.