The poor quality of analytical data can take different forms, with sometimes serious consequences for your business: loss of income, decreased trust and credibility…
Discover the news of your Analytics Suite, for Data Query 3, AXON Contribution, AT Connect and Tag composer.
44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
Catching up: personal data, quality, techlash and bad influence… a hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
For efficient marketing, you need a full picture of how customers interact with your brand across a complex series of touchpoints. Learn the benefits of truly understanding consumer behaviour across your sites and platforms.
Detox, livestreaming and poetry… Catching-up: a hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
Today, let’s take a moment to think about one of the fundamentals of software testing: the notion of quality.
Amongst all the data to analyse, measuring the success of your social network activities is certainly the touchiest part to handle. Here are a few tips to help you with your social media analyses…