2019 is well underway and like any self-respecting marketer, you’ve probably spent some long hours picking apart your…
We were honoured to have DAA co-founder and president Jim Sterne join us at the most recent edition of our Digital Analytics Forum event in Paris where he treated our audience to a riveting talk on machine learning in marketing…
A growing number of companies have embraced big data, and data science now plays a significant role in many organisations. A 2017 study found that 62% of companies use data science on a weekly basis (with 31% using it daily), and that 89% of enterprises have at least one data scientist responsible for applying data science to the business…
The Analytics Suite 2 was unveiled at this year’s Digital Analytics Forum. This brand-new version of AT Internet’s solution is reinventing the daily routines of analysts, thanks to two main principles: data quality to ensure reliable measurement, and democratisation of analytics to generate insights for all job roles across the company.
Like exercise and grocery shopping, some things in life can be painful and time-consuming, but critical nonetheless. Analytics data quality control often falls into that bucket.
More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).
Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups.
Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.
Above all else, it’s the quality of your data that matters most. If your data is lacking in quality, your analyses will be skewed. When starting a new analytics project, focus first and foremost on accurate implementation.
The implementation phase is a critical step in a web analytics project. We regularly see web analytics implementations that were disregarded until the very end of a website project and were not adequately tested.