Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.
Above all else, it’s the quality of your data that matters most. If your data is lacking in quality, your analyses will be skewed. When starting a new analytics project, focus first and foremost on accurate implementation.
The implementation phase is a critical step in a web analytics project. We regularly see web analytics implementations that were disregarded until the very end of a website project and were not adequately tested.
Today, we’ll share 10 tips to help you succeed in digital analytics, each paired with an image to help you comprehend and remember this advice. We hope it will help you go further with your analytics activities!
Measurement and bias are often found together. Ignoring or denying this is a risky bet. But analysts always know how to draw useful learnings from this fact.
When working with numbers, errors can happen easily. Incorrect mathematical formulas, erroneous filters and faulty addition all represent potential problems.