Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
For efficient marketing, you need a full picture of how customers interact with your brand across a complex series of touchpoints. Learn the benefits of truly understanding consumer behaviour across your sites and platforms.
According to Gartner, in 2016, 41% of marketers used analytics tools to track mobile audiences. Two years later, the firm designated cross-device analytics as one of six technologies that marketing professionals should closely monitor…
When people need to find tickets to the most popular sports, theatre and concert events, they turn to TicketLiquidator.com to find them. Ticket Liquidator uses the Analytics Suite 2 to get a reliable view of digital performance in real time…
To optimise your e-commerce site and boost turnover, it’s essential to measure and track several KPIs. If you’re an e-retailer, these KPIs will help you track your e-commerce performance on a daily basis. Generally speaking, your KPIs should be mapped to the successive steps a visitor takes in your purchase funnel
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel
When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.
On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.