4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
In the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and vital source of customer data for companies of all sizes. A continuously developing field, it has expanded and accelerated right alongside the digital world it serves to measure. And Neil Mason has seen it all from the start…
We asked several experts from the analytics and digital marketing world to share their forecast of how their field will evolve this year. It’s no big surprise that data privacy is shaping up to be THE big topic in 2018, but it’s not the only subject we’ll see this year… Discover what the weeks and months to come may hold, thanks to these 100% natural predictions, with no added algorithms, made by humans for humans!
Explorer is the latest module that AT Internet has developed for exploratory analysis. A central pillar of the Analytics Suite, this tool makes iterative performance analysis easy. Mélanie Claisse, product manager, tells us more about Explorer’s approach.
Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?
Only 38% of employees say they share insights outside of their own department.1 What’s the reason for this? Which levers can (and should) be pulled to democratise access to analytics data within your company, across all business departments
Web traffic and mobile traffic have swapped places – in other words, 52.7% traffic now comes from mobile (according to a 2016 study from relatia). What are businesses in the press, banking and hospitality industries making of this trend? What mobile analytics strategies have they adopted?
Last week we heard from data privacy expert Aurélie Pols on the GDPR’s context and scope, and the definition of personal data. Read on for part 2 of our interview, where Aurélie discusses the GDPR and what it means for digital analytics, transborder data flows, profiling, business strategy and consumer behavior.
In just one year, the European Union’s General Data Protection Regulation (GDPR) will take effect. In light of these upcoming changes, we asked data privacy expert Aurélie Pols to share some insights on this critical piece of legislation
Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.