Digital analytics is used to support a wide range of data science projects, and vice versa. J. Bureau, data scientist and head of the data science team, talk about Machine Learning and Analytics.
We were honoured to have DAA co-founder and president Jim Sterne join us at the most recent edition of our Digital Analytics Forum event in Paris where he treated our audience to a riveting talk on machine learning in marketing…
Imagination, ethics, dataviz and a dream job… A hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
Green warning, data politica, digital sociology and transformation… A tasty 3-minute assortment of hand-picked news!
Here we are: the GDPR is in force. Dreaded by many companies, and sometimes insufficiently (or not at all) anticipated (only 40% of French companies said they were ready), the regulation came into effect on May 25 of this year.
AI, “party” data, breaches and slip ’n slide… It’s time for your catch-up session: a concentrated dose of marketing, digital and data news.
GDPR, podcasts, ROI and mouse-hunting… A short, sweet and totally subjective roundup of numbers, data, and news from all corners of the web to help you catch up on the latest in the digital and web analytics world.
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
In the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and vital source of customer data for companies of all sizes. A continuously developing field, it has expanded and accelerated right alongside the digital world it serves to measure. And Neil Mason has seen it all from the start…
We asked several experts from the analytics and digital marketing world to share their forecast of how their field will evolve this year. It’s no big surprise that data privacy is shaping up to be THE big topic in 2018, but it’s not the only subject we’ll see this year… Discover what the weeks and months to come may hold, thanks to these 100% natural predictions, with no added algorithms, made by humans for humans!