Web traffic and mobile traffic have swapped places – in other words, 52.7% traffic now comes from mobile (according to a 2016 study from relatia). What are businesses in the press, banking and hospitality industries making of this trend? What mobile analytics strategies have they adopted?
The popularity of mobile banking continues to grow, with more than half of US smartphone owners using mobile banking to check account balances and transactions, transfer money, and receive alerts, according to a report from the Federal Reserve.
Going beyond the observations from part 1 of this article, let’s now take a look at how to conquer the challenge of digital transformation.
The digital transformation, or “disruption”, presents a true challenge for the banking and insurance sectors. In this two-part series dedicated to the financial industry, we’ll look at market trends and provide several options to help financial professionals respond to this challenge using digital analytics.
With our partner Decode Apps – specialist in mobile application benchmarking and monitoring
Younited Credit (formerly PRÊT D’UNION), France’s leading peer-to-peer lending platform, matches investors with borrowers seeking direct financing of consumer loans.