Yes, your analytics will likely be subject to politics within your company. The presented numbers will potentially impact sales, marketing, and other departments as well.
Be extremely meticulous and stringent about protecting your users’ data and privacy. Get to know the requirements and obligations that apply to your business regarding liability and data collection, processing and access. Remember:
In order to best use and interpret your data, you and your teammates need to know how to use your analytics tools. Opt for training – whether individualised or in small groups – over a period of time that’s long enough for you to learn all you need to know
All roles within a company are affected by digital analytics! By democratising the usage of data in your organisation, you’ll be able to respond to the ever-growing, ever-diversifying demand for data.
No matter how great your digital analytics tool is, it will never be better than a human’s comprehension and keen judgment. As technologies advance and develop promising automation capabilities, user expectations are becoming even more sophisticated – and this is where human analysis becomes necessary and unique.
It’s what’s unique and distinctive about the Internet – the ability to liberate and share information. When compared to and combined with other information, your data will only become richer.
It’s essential to measure your overall performance across different types of devices and digital platforms. Though this step is crucial, a great number of businesses have yet to actually master cross-device measurement and analysis.
It’s important to understand the specific behaviours generated by mobile usage and contexts, notably by taking a “task-centric” approach, which focuses on individual tasks accomplished on a mobile device.
Effective decisions cannot be made without taking all contextual elements into account. Analyse factors that are both directly related to your digital activities.
Don’t hold back with your requirements… A good digital analytics tool will be able to answer your needs. Use 100% of its capabilities. Have you thought about using custom metrics?