There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and Page Views. Other complementary metrics then follow, which attest to visitor engagement, such as conversion rate…
To optimise your e-commerce site and boost turnover, it’s essential to measure and track several KPIs. If you’re an e-retailer, these KPIs will help you track your e-commerce performance on a daily basis. Generally speaking, your KPIs should be mapped to the successive steps a visitor takes in your purchase funnel
Averages are an analyst’s best frenemy… Easy and quick to calculate, they indicate trends. While averages can sometimes be useful, they can also be treacherous as they often conceal information. The analyst’s job is to flush out this hidden information…
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
With mobile apps becoming a part of everyday life for smartphone and tablet users, there’s a large opportunity for businesses to engage their customers and drive more revenue, whether via in-app purchases or via mobile app ad revenue.
Start out simply. Examine standard indicators around technical compatibility, broken links, sales opportunities, searches using your internal search tool that return no results, etc… These basic indicators alone will give you interesting information to work with.
To celebrate AT Internet’s 20th anniversary, we’ll be posting our 20 Golden Rules of Digital Analytics: a digital analytics tip each day for the next 20 days.
As marketers, we’re always a little proud when our new campaigns go live after a long period of preparation. That’s because we put so much time and passion into creating compelling texts and images. The campaign looks dazzling – it will surely be a great success!
Now that we’ve covered which KPIs can help you measure acquisition and engagement on your website, let’s have a look at using digital analytics KPIs to evaluate customer retention and loyalty behaviours.