L’Équipe is the leading daily sport newspaper in France. Across all its platforms combined (websites, mobile sites, and mobile apps), it sees 1.5 billion pageviews per month (figures from 2016).
Web traffic and mobile traffic have swapped places – in other words, 52.7% traffic now comes from mobile (according to a 2016 study from relatia). What are businesses in the press, banking and hospitality industries making of this trend? What mobile analytics strategies have they adopted?
This week, two more digital analytics professionals give us a look at their companies’ data-related goals and challenges: Michael Vuillaume, head of SEO & web analytics at Le Point news magazine, and Denis Rousseau, digital analytics consultant at Schneider Electric.
What are the challenges related to data and digital analytics at a major daily newspaper? Find out from Marion de Cisternes, who manages digital analytics at Le Parisien, a leading newspaper in France.