In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.
In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool.
Monetisation, hidden faces of the valley, DataOps and GoT… Catching up is coming! A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.
Find out how ad blockers work and how AT Internet’s high-performance workaround can help media outlets and online publishers to optimise their web content.
Catching up: Marketing transparency, music, marriage and emotions… A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.
L’Équipe is the leading daily sport newspaper in France. Across all its platforms combined (websites, mobile sites, and mobile apps), it sees 1.5 billion pageviews per month (figures from 2016).
Web traffic and mobile traffic have swapped places – in other words, 52.7% traffic now comes from mobile (according to a 2016 study from relatia). What are businesses in the press, banking and hospitality industries making of this trend? What mobile analytics strategies have they adopted?
This week, two more digital analytics professionals give us a look at their companies’ data-related goals and challenges: Michael Vuillaume, head of SEO & web analytics at Le Point news magazine, and Denis Rousseau, digital analytics consultant at Schneider Electric.