In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.

Minimisation revelation, Covid data explosion, post-virus media strategy : our selection of news, data, and information with (im)pertinent commentary.

Pierre Buffet, head of digital research at the French daily newspaper Le Monde gives a detailed rundown of the challenges facing the media sector.

Thanks to the decisively data-driven approach adopted by the sports brand, and with a digital team that covers a wide scope of SEO, traffic management and data science activities, L’Équipe has managed to significantly boost its performance and accelerate growth.

Data-driven decisions are key to surviving in today’s digital jungle. Are you stuck in the age of the digital dinosaurs?

? All the latest hot topics: the impending end of DMPs, the CNIL consultation, emotion in marketing, metrics and journalists.

The catching up: a look at the latest news and other digital nuggets. A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.

A list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives.

In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool.

Monetisation, hidden faces of the valley, DataOps and GoT… Catching up is coming! A selection of news, data, and information with (im)pertinent commentary, because it’s important to choose your sources well.