Today, we’re highlighting six major trends in mobile (like m-commerce, in-app advertising, mobile UX, and ASO, just to name a few). These specific aspects of mobile apps and the mobile web should definitely influence how you approach your analytics, and how you use your data.
When using your phone to browse online, what’s worse: being confronted with an impossibly slow-loading site when you need a quick answer? Or tapping to click an element on a mobile site, only to have it jump because your page has not fully loaded, so you end up clicking on something else?
The popularity of mobile banking continues to grow, with more than half of US smartphone owners using mobile banking to check account balances and transactions, transfer money, and receive alerts, according to a report from the Federal Reserve.
Well, it’s official. Mobile has become inescapably vital. Even way back in 2001, during the era of WAP and tiny telephone screens, we were hearing that the mobile Internet was gonna be big.
With our partner Decode Apps – specialist in mobile application benchmarking and monitoring
Smartphones and tablets have revolutionised how we access information online. To improve the user experience and reduce page load time on mobile devices, the Accelerated Mobile Pages (AMP) Project was born.
Tracking the cross-device user journey is one of the biggest challenges in digital today. This remains a complex issue for many brands, due to gaps in user identification across devices.
Since 2013, Cedric Ferreira has been AT Internet’s Director of Product Marketing. Today, he’s sharing his thoughts on where AT Internet’s solution stands today, and the major challenges it responds to.
