Discover the 28 Web Analytics quality criteria essential to improve marketing performance, campaign success and strategic decision-making.
The poor quality of analytical data can take different forms, with sometimes serious consequences for your business: loss of income, decreased trust and credibility…
44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
A true European success story, OVH’s success is a result of its leadership’s strong strategy with regards to management, organisation, values, and choice of tools to support growth…
There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and Page Views. Other complementary metrics then follow, which attest to visitor engagement, such as conversion rate…
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel
When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.
On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.