There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and Page Views. Other complementary metrics then follow, which attest to visitor engagement, such as conversion rate…
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel
When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.
On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.
A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today and over the next few weeks, we’ll be sharing our vision of what efficient, data-driven e-commerce looks like…
Imagine you have two strong workhorses headed toward the same goal. Would you choose to hook up your heavy carriage to only one of them and leave the other horse in the stable? Certainly not. A similar example from the digital world: You have two proven tools available to you, which, if combined, can take your digital success to a new level…
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
L’Équipe is the leading daily sport newspaper in France. Across all its platforms combined (websites, mobile sites, and mobile apps), it sees 1.5 billion pageviews per month (figures from 2016).
Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all.