On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.
A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today and over the next few weeks, we’ll be sharing our vision of what efficient, data-driven e-commerce looks like…
Imagine you have two strong workhorses headed toward the same goal. Would you choose to hook up your heavy carriage to only one of them and leave the other horse in the stable? Certainly not. A similar example from the digital world: You have two proven tools available to you, which, if combined, can take your digital success to a new level…
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
L’Équipe is the leading daily sport newspaper in France. Across all its platforms combined (websites, mobile sites, and mobile apps), it sees 1.5 billion pageviews per month (figures from 2016).
Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all.
Younited Credit (formerly PRÊT D’UNION), France’s leading peer-to-peer lending platform, matches investors with borrowers seeking direct financing of consumer loans.