Be mindful in how you structure and lay out your reports and dashboards. Above all else, put yourself in the shoes of the person who will be viewing this data.
As marketers, we’re always a little proud when our new campaigns go live after a long period of preparation. That’s because we put so much time and passion into creating compelling texts and images. The campaign looks dazzling – it will surely be a great success!
Digital analytics data’s central role within a company no longer needs to be proven. With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics data is in full swing.
Christmas is nearly here, and e-Commerce sites are decking their halls in preparation for this period of intense activity which brings holiday enthusiasm but a fair share of stress as well.
When working with numbers, errors can happen easily. Incorrect mathematical formulas, erroneous filters and faulty addition all represent potential problems.
You have just finished the annual review for the previous year. You can now focus on developing your company’s web analytics project. Here are 5 different projects to be undertaken this year to help you reach your goal …