Are you looking to set up a data project in your company to monitor your daily performance and optimise your ROI
Attribution analysis enables marketeers to understand how each marketing channel has contributed to the sales effort.
What are unit tests? How do you design them? Find all the answers to your questions about unit tests in this article by Alexandre Aubert from AT Internet.
Let’s talk about… ROI! The Return On Investment (ROI) calculation is key to assessing the performance of a campaign. It is easy to calculate – you just must respect some basic rules.