Survival of the press, false alert and Scrabble…. A tasty 3-minute assortment of hand-picked news!
A few years back, the proliferation of “not provided” keywords had a major impact on the relevance of keyword reports available in web analytics tools (read on below). It’s now the Google Search Console’s turn to undergo some seriously detrimental limitations to data reliability.
Any SEO strategy must keep the long-term in mind and should be based on reliable data. To achieve this, the person in charge of SEO (search engine optimisation) must monitor the latest developments with the Google algorithm and with search engines in general, define performance indicators based on business goals…
Improving a site’s SEO is more like a marathon than a sprint. It’s a long, tedious, and constant struggle. In fact, SEO specialists (people who work on a site’s search engine rankings, either as freelancers or for a given company) must keep an eye on industry news,