The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage has its consequences on all professionals in the digital sphere: between 8% and 25% of traffic data can be lost depending on the web analytics tool used and the type of site being measured, as ad blockers prevent the display of ads but can also disable web analytics tracking.
If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution tagging. Think it’s too technical? Think again!
Like exercise and grocery shopping, some things in life can be painful and time-consuming, but critical nonetheless. Analytics data quality control often falls into that bucket.
Tag everything – all pages on your site, and all screens of your mobile apps – to avoid problems down the line with your data analysis due to missing or insufficient information.
Today, we’re highlighting six major trends in mobile (like m-commerce, in-app advertising, mobile UX, and ASO, just to name a few). These specific aspects of mobile apps and the mobile web should definitely influence how you approach your analytics, and how you use your data.
Every banner must be in the right place, every comma must be checked twice, and suddenly someone wants to make a small change, and…
The implementation phase is a critical step in a web analytics project. We regularly see web analytics implementations that were disregarded until the very end of a website project and were not adequately tested.
Smartphones and tablets have revolutionised how we access information online. To improve the user experience and reduce page load time on mobile devices, the Accelerated Mobile Pages (AMP) Project was born.
More than just a business buzzword, “Agile” methodology and principles have made their way into many companies’ operations, extending beyond the realm of software development and into marketing, sales and business development activities.