Below we share six of the most important ways to guarantee healthy data is flowing through your organisation to boost revenue and ROI.
Following his experience as a Front-End developer, Guillaume Sinnaeve, a JavaScript enthusiast, decided to join the world of data in 2015 to share his expertise and take up new challenges.
Find out how ad blockers work and how AT Internet’s high-performance workaround can help media outlets and online publishers to optimise their web content.
The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage has its consequences on all professionals in the digital sphere: between 8% and 25% of traffic data can be lost depending on the web analytics tool used and the type of site being measured, as ad blockers prevent the display of ads but can also disable web analytics tracking.
If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution tagging. Think it’s too technical? Think again!
Like exercise and grocery shopping, some things in life can be painful and time-consuming, but critical nonetheless. Analytics data quality control often falls into that bucket.
Tag everything – all pages on your site, and all screens of your mobile apps – to avoid problems down the line with your data analysis due to missing or insufficient information.
Today, we’re highlighting six major trends in mobile (like m-commerce, in-app advertising, mobile UX, and ASO, just to name a few). These specific aspects of mobile apps and the mobile web should definitely influence how you approach your analytics, and how you use your data.
Every banner must be in the right place, every comma must be checked twice, and suddenly someone wants to make a small change, and…