We were honoured to have DAA co-founder and president Jim Sterne join us at the most recent edition of our Digital Analytics Forum event in Paris where he treated our audience to a riveting talk on machine learning in marketing…
For the last 3 years, we’ve held “Ship It Day”: a 24-hour hackathon where the goal is to successfully carry out an innovative project from start to finish. This event is an opportunity for our teams to showcase their talent and creativity through a range of projects that are (more or less) useful for our company and our customers…
The idea behind a Ship-it Day is to let employees’ imaginations run wild in order to develop and deliver new innovations in just 24 hours. This year, at our second-annual Ship-It Day internal hackathon, all the stars aligned: 15 original projects, super-motivated teams, music and popcorn (and candy floss, too!). The energy was awesome, and the enthusiasm was palpable, even despite the fatigue.
According to a study from NewVantage Partners, big data has become mainstream among Fortune 1000 companies: The majority of companies surveyed (63%) have at least one big data initiative underway, and 70% of these firms consider big data to be “critical” to success.
Data analyst Denis Dupouy talks about the challenge of identifying unique visitors across different devices used, and how digital analytics makes it possible to unify measurement across digital platforms and devices (mobile, tablet and desktop).
This week, two more digital analytics professionals give us a look at their companies’ data-related goals and challenges: Michael Vuillaume, head of SEO & web analytics at Le Point news magazine, and Denis Rousseau, digital analytics consultant at Schneider Electric.
What are the challenges related to data and digital analytics at a major daily newspaper? Find out from Marion de Cisternes, who manages digital analytics at Le Parisien, a leading newspaper in France.