The poor quality of analytical data can take different forms, with sometimes serious consequences for your business: loss of income, decreased trust and credibility…
44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
With mobile apps becoming a part of everyday life for smartphone and tablet users, there’s a large opportunity for businesses to engage their customers and drive more revenue, whether via in-app purchases or via mobile app ad revenue.
More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).
Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups.
Yes, your analytics will likely be subject to politics within your company. The presented numbers will potentially impact sales, marketing, and other departments as well.
Protecting data and respecting user privacy are of major importance to AT Internet. Today, many changes are taking place in the realm of data privacy, whether in Europe, in North America, or elsewhere around the globe.