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Social networks provide individuals and companies who want to develop their company’s vision and improve their brand awareness etc, with many different opportunities. Nevertheless, social networks reveal obstacles which may not have been anticipated from the outset. These are obstacles which new users do not necessarily consider as they only think of the positive aspects of social networks such as the fact that they are free, easy to access and easy to use.
Perhaps you have also experienced a similar situation like many other people who have decided to climb on board the social network bandwagon. Today you want to know how you can manage the performance of your social media marketing, how to improve it and what methods can be used to do so.
The maturity model Social Media Marketing allows you to assess your current situation, to place your company in the scale of maturity and to work towards an improvement plan.