What are the challenges related to data and digital analytics at a major daily newspaper? Find out from Marion de Cisternes, who manages digital analytics at Le Parisien, a leading newspaper in France. What are the most useful aspects of a digital analytics solution like AT Internet’s Analytics Suite? How can media groups use this information to analyse and optimise performance?

Hear what she has to say:

 

Want to hear from other digital analysts? Check out our other interviews, or go further with our customer case studies.

Author

Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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