In Digital marketing

[Infographic] World Cup 2014 & TV tracking: How can you measure “drive-to-web”?

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Article-Info-TV-tracking

This upcoming global sporting event will draw about 4 billion TV viewers in June. Given that 75% of people interact with a second screen while they watch TV, and that traffic to advertisers’ sites peaks within 2 minutes after ad broadcast, brands are turning to TV tracking. But how can you precisely measure this “drive-to-web”? How can you see the real impact of your TV campaigns?

Check out this infographic for key stats and factors at play, and the basics and benefits of TV Tracking by AT Internet.

 

Want to learn more? Visit: http://events.atinternet.com/tv-tracking-en

Author

Editorial Manager. Bernard was responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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