This upcoming global sporting event will draw about 4 billion TV viewers in June. Given that 75% of people interact with a second screen while they watch TV, and that traffic to advertisers’ sites peaks within 2 minutes after ad broadcast, brands are turning to TV tracking. But how can you precisely measure this “drive-to-web”? How can you see the real impact of your TV campaigns?
Check out this infographic for key stats and factors at play, and the basics and benefits of TV Tracking by AT Internet.
Want to learn more? Visit: http://events.atinternet.com/tv-tracking-en